2021

Eastside Sydney

Eastside Sydney is open for business! The Happy Hours Festival see 80+ businesses across Surry Hills, Darlinghurst and Potts Point join together for 11 days offering mouthwatering food and drink deals, alongside live music, comedy, spoken word performances and much more. Highlights from Happy Hours include bottomless brunches and live music in venues right across the precinct. Jazz, classical, pop and country. Fiddlers, banjo players and cabaret - we’ve got it all covered. As well, there’s queer comedy, poetry readings, life drawing. Drag queens are back once more to preside over bingo and bottomless brunches.

Objective
Create a brand that combines these three thoughts:
1. Alchemy: A seemingly magical process of transformation, creation or combination.
2. "Remember that wherever your heart is, there you will find your treasure"
3. Sacred Geometry
The client's goals was to have a brand that reflected her mission to support clients wellbeing through treatments that empower and nurture.

2021 will be the second time that the area has hosted HAPPY HOURS and this year is more important than ever. The festival is a collaboration between Darlinghurst, Potts Point and Surry Hills chambers of commerce, funded by the City of Sydney grants program. Locals are encouraged to support small businesses to get back on their feet following over a hundred days of lockdown.

Brand Identity Poster Digital Banners Programme Design

Approach

A robust design & PR campaign to create and promote the first festival to emerge this summer - inspiring city dwellers to rediscover their neighbourhoods

Results

Eastside Sydney

2021

Eastside Sydney is open for business! The Happy Hours Festival see 80+ businesses across Surry Hills, Darlinghurst and Potts Point join together for 11 days offering mouthwatering food and drink deals, alongside live music, comedy, spoken word performances and much more. Highlights from Happy Hours include bottomless brunches and live music in venues right across the precinct. Jazz, classical, pop and country. Fiddlers, banjo players and cabaret - we’ve got it all covered. As well, there’s queer comedy, poetry readings, life drawing. Drag queens are back once more to preside over bingo and bottomless brunches.

Objective

2021 will be the second time that the area has hosted HAPPY HOURS and this year is more important than ever. The festival is a collaboration between Darlinghurst, Potts Point and Surry Hills chambers of commerce, funded by the City of Sydney grants program. Locals are encouraged to support small businesses to get back on their feet following over a hundred days of lockdown.

Brand Identity Poster Digital Banners Programme Design

Approach

A robust design & PR campaign to create and promote the first festival to emerge this summer - inspiring city dwellers to rediscover their neighbourhoods

Results

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To learn more, watch the 2021 Navig8 promotional video here:

PRESS COVERAGE

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