For Women, by Women. Gray Label is an online only business established in 2016 to fill a gap in the market for normal everyday women to buy affordable but on trend fashion pieces.
To create a suite of assets including some apparel designs for launch of Gray Label x Sophie
Working with founders Bianca and Belinda we designed a collaboration lockup for Sophie's collection as well as the tshirt graphic for the hero shirt and thank you card
Gray Label has a loyal following and the launch was a huge success
Marketing Strategy Brand Identity Sales Collateral Printing
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