OUR STORY

We are a Sydney based boutique full service marketing agency located in the heart of Surry Hills. Founded in 2019 by award winning marketer Caroline Heslop, we offer integrated creative solutions to business problems for exciting brands worldwide.
Sketch Collective Image - People working on computers in an office
Our Story Image - Staff members in the office

WHY SKETCH?

We are a team of highly skilled marketing experts and our focus is to get to know your business as part of your team.

We work to craft innovative, meaningful, resonant solutions that work now and into the future.

We know how to navigate the changing landscape to ensure your vision and marketing align and propel your business to the next level of success.

OUR STORY

We are a Sydney based boutique full service marketing agency located in the heart of Surry Hills. Founded in 2019 by award winning marketer Caroline Heslop, we offer integrated creative solutions to business problems for exciting brands worldwide.
Sketch Collective Image - People working on computers in an office

WHY SKETCH?

We are a team of highly skilled marketing experts and our focus is to get to know your business as part of your team.

We work to craft innovative, meaningful, resonant solutions that work now and into the future.

We know how to navigate the changing landscape to ensure your vision and marketing align and propel your business to the next level of success.
Our Story Image - Staff members in the office

MEET THE FOUNDER

Caroline Heslop - Director & Founder - Brand Marketer, strategist and project manager

caroline Heslop

DIRECTOR & FOUNDER
Brand Marketer, strategist and project manager
DIRECTOR & FOUNDER

With over 15 years’ experience in marketing in Australia and the US, Caroline has had the pleasure to work with some of the world’s largest brands building award-winning campaigns including Diageo, Rolex, Nestle, Kellogg's, Afterpay, Adidas, Kmart, Target, Sephora, Lululemon, Ray Ban, GAP, Disney, Mattel, Warner Bros. and Sony.

She founded Sketch Collective in 2020 to bring that world class experience and her most trusted creatives to her clients whether they be big or small to drive business altering brand success.

Caroline. H

Caroline Heslop - Director & Founder - Brand Marketer, strategist and project manager

caroline Heslop

DIRECTOR & FOUNDER
Brand Marketer, strategist and project manager
DIRECTOR & FOUNDER

With over 15 years’ experience in marketing in Australia and the US, Caroline has had the pleasure to work with some of the world’s largest brands building award-winning campaigns including Diageo, Rolex, Nestle, Kellogg's, Afterpay, Adidas, Kmart, Target, Sephora, Lululemon, Ray Ban, GAP, Disney, Mattel, Warner Bros. and Sony.

She founded Sketch Collective in 2020 to bring that world class experience and her most trusted creatives to her clients whether they be big or small to drive business altering brand success.

Caroline. H

KIND WORDS

We love our clients. Seriously. Creating remarkable work that delivers results is only possible with long term partnerships built on trust. From the sounds of things we think they might like us too!

Sandy Falting

Owner, Alchemy with Sandy

Thanks for your swift work ...when I saw them it made my heart jump! I love it and look forward to using my logo with pride.

Kristen Graham

Product Owner & GTM Strategy, Jobtale

You're amazing!! Thank you, you've all been so helpful on this project, I really can't thank you enough, feeling very grateful we chose Sketch!!

Steve Molnar

Hampers for Foodies

Fantastic, thank you guys so much for your awesome work! The cards look great!

Christine Denny

Author, Speaker, Educator
Christine Denny

I can honesty say that working with Sketch Collective on my e-book projects and graphics was a delightfully simple process. Caroline really listened to what I needed and met the brief perfectly, in a polite, friendly, prompt and professional manner. And I loved the final products - all three of them! They reflected the theme already exisiting in my book Great Job Nature, to achieve wonderful coherence from my product to my website to the work they did for me. It was nice to know that my project was understood and underway - and communication was excellent throughout which was really reassuring. I will definitely be using this team again when needed. It was a no hassle / no drama / great result type experience.

Trudy Rice

Trudy Rice

Caroline and Lauren have been lovely to deal with, keeping the work on brand, providing updates and drafts along the way and they were super accommodating with the size I required. I’m thrilled with the final design and layout. Thank you, ladies. I would highly recommend your services.

Ben Bowie

Aquaria

We were recommended Sketch Collective for various projects and since our first meeting everything has flowed and been understood perfectly to help us achieve our branding and marketing goals. Very happy, makes focussing on the bigger picture easier.

Olivia Bates

Founder & Director,
Nourishing Bubs

Working with Caroline and Sketch Collective, was an absolute delight. I explored a number of different videographers for my project but was blown away by the professionalism and quality of their work. The whole process was seamless and we could not have been more ecstatic with the finished product, they did the most incredible job in bringing my vision to light. I cannot wait to use them again for my next project!

Ben Bowie

Managing Director,
Hydropoint

We were recommended Sketch Collective for various projects and since our first meeting everything has flowed and been understood perfectly to help us achieve our branding and marketing goals. Very happy, makes focussing on the bigger picture easier.

Sarah Arane

APAC Manager,
Quark Expeditions

I've used Sketch a number of times. The team are super professional, and worked a miracle to pull some of the projects off with very short notice and limited resources. Would recommend!

Elisha Weber

Owner & Founder,
Silver Penny Puddings

Wow, Sketch Collective were nothing short of amazing. I had a very tight deadline to get my product to print and these guys were incredibly efficient, helpful and fast to turn around my designs. Certainly look forward to working with them in the future.

Daniel Milne

Founder & Director,
On the Wing Theatre Co.

Sketch Collective were brilliant in assisting us with On The Wing's brand and logo design, and a delight to deal with throughout the process. Not only did they take on all feedback received from us (of which there was a lot, given that we are a bunch of creative types who are far too particular about every little detail) but they did so in an exceptionally timely manner, and always with a smile. As a result, the end product far exceeded our (incredibly high) expectations. I'd highly recommend the Sketch Collective team for a highly professional but personal approach to your project.

Alex Colvin

CEO & Founder,
Pendula

The team at Sketch have been a fantastic partner in building our brand awareness. Their methodology of delivery created a well structured and agile way of working to revamp our marketing plans. Our complex sales engine with multiple channels and borderless customers was quickly understood by the Sketch team who went on to develop data based strategies that were rapidly executable. Sketch's attention to detail and their innovative concepts resulted in our new campaigns yielding significant results within a few months of launch.

Meredith Stager

Old Navy

She is a strategic thinker, strong relationship builder and excellent project manager. It was truly a joy to work with Caroline.

Alicia Vartanian

Twitter

Caroline has stellar attention to detail and passion for process. I was very lucky to have her wisdom to learn from!

Jonathan Nedvin

Northwell Health

I've seen Caroline go above and beyond in leading the launch of new programs and initiatives, as well as always managing day-to-day business in a strategic and effective way. She is a great collaborator and a true pleasure to work with. I recommend Caroline and I hope to have the opportunity to work with her again in the future.

Kat Earls

Google

I worked with Caroline on many moving pieces and she was always ahead of the curve. Having someone who can anticipate workload and design solution-oriented plans against objectives did wonders to keep the team on track and the business growing. I'd be thrilled to work with Caroline again.

Jermaine Younger

Gap

She is an incredibly collaborative, insightful and knowledgeable business partner. She is a strategic thinker with a clear passion for the projects she works on and the quality of work she wants to deliver. She helped to establish strong partnerships that led to successful projects and campaigns.

We were recommended Sketch Collective for various projects and since our first meeting everything has flowed and been understood perfectly to help us achieve our branding and marketing goals. Very happy, makes focussing on the bigger picture easier.

Ben Bowie

Hydropoint
I've used Sketch a number of times. The team are super professional, and worked a miracle to pull some of the projects off with very short notice and limited resources. Would recommend!

Sarah Arane

Quark Expeditions
Wow, Sketch Collective were nothing short of amazing. I had a very tight deadline to get my product to print and these guys were incredibly efficient, helpful and fast to turn around my designs. Certainly look forward to working with them in the future.

Elisha Weber

Silver Penny Puddings
Sketch Collective were brilliant in assisting us with On The Wing's brand and logo design, and a delight to deal with throughout the process. Not only did they take on all feedback received from us (of which there was a lot, given that we are a bunch of creative types who are far too particular about every little detail) but they did so in an exceptionally timely manner, and always with a smile. As a result, the end product far exceeded our (incredibly high) expectations. I'd highly recommend the Sketch Collective team for a highly professional but personal approach to your project.

Daniel Milne

On the Wing Theatre Co.
The team at Sketch have been a fantastic partner in building our brand awareness. Their methodology of delivery created a well structured and agile way of working to revamp our marketing plans. Our complex sales engine with multiple channels and borderless customers was quickly understood by the Sketch team who went on to develop data based strategies that were rapidly executable. Sketch's attention to detail and their innovative concepts resulted in our new campaigns yielding significant results within a few months of launch.

Alex Colvin

Pendula
She is a strategic thinker, strong relationship builder and excellent project manager. It was truly a joy to work with Caroline.

Meredith Stager

Old Navy
We were recommended Sketch Collective for various projects and since our first meeting everything has flowed and been understood perfectly to help us achieve our branding and marketing goals. Very happy, makes focussing on the bigger picture easier.

Ben Bowie

Hydropoint
I've used Sketch a number of times. The team are super professional, and worked a miracle to pull some of the projects off with very short notice and limited resources. Would recommend!

Sarah Arane

Quark Expeditions
Wow, Sketch Collective were nothing short of amazing. I had a very tight deadline to get my product to print and these guys were incredibly efficient, helpful and fast to turn around my designs. Certainly look forward to working with them in the future.

Elisha Weber

Silver Penny Puddings
Sketch Collective were brilliant in assisting us with On The Wing's brand and logo design, and a delight to deal with throughout the process. Not only did they take on all feedback received from us (of which there was a lot, given that we are a bunch of creative types who are far too particular about every little detail) but they did so in an exceptionally timely manner, and always with a smile. As a result, the end product far exceeded our (incredibly high) expectations. I'd highly recommend the Sketch Collective team for a highly professional but personal approach to your project.

Daniel Milne

On the Wing Theatre Co.
The team at Sketch have been a fantastic partner in building our brand awareness. Their methodology of delivery created a well structured and agile way of working to revamp our marketing plans. Our complex sales engine with multiple channels and borderless customers was quickly understood by the Sketch team who went on to develop data based strategies that were rapidly executable. Sketch's attention to detail and their innovative concepts resulted in our new campaigns yielding significant results within a few months of launch.

Alex Colvin

Pendula
She is a strategic thinker, strong relationship builder and excellent project manager. It was truly a joy to work with Caroline.

Meredith Stager

Old Navy

MEET THE TEAM

Our company and clients thrive because we surround ourselves with dynamic, inspired people who demand excellence of themselves, and are fearless in their approach.

Our All Stars headshots

CATALINA

TAUSSIG

Graphic Designer
Our All Stars headshots

SHRAWANI

BHATTARAI

WEB DEVELOPER
Our All Stars headshots

DAVID

WADE

PR DIRECTOR
Our All Stars headshots

GEORGINA

ARNOTT

Gallery Associate
Our All Stars headshots

KATE

SPRINGALL

Graphic Designer
Our All Stars headshots

WILLOW

Head of Cuddles

CATALINA

TAUSSIG

Graphic Designer

SHRAWANI

BHATTARAI

WEB DEVELOPER

DAVID

WADE

PR DIRECTOR

GEORGINA

ARNOTT

Gallery Associate

KATE

SPRINGALL

Graphic Designer

WILLOW

Head of Cuddles
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OUR VALUES

We are proud of the values we have as a team, a company and individuals. We carry these with us everyday and they are instilled in the way we work and play. We love aligning ourselves with brands that resonate with these values.

OUR BEST

We are masters of our craft. We bring our best everyday in order to deliver the highest quality work for our clients. We thrive on challenges. We flag when we need support and we lift each other up to bring out the best in one another.

RESPECT

One team, one dream. We are all in this together as one and we treat each other with the respect we all deserve. When we are respected we feel valued and when we feel valued we shine.

COLLABORATION & CREATIVITY

Over hierarchy and sameness. All opinions and ideas are welcome here. Let’s always think inside and outside the square to find the best solution as a team.

DIVERSITY

Same is boring. We strive to be different. We see beauty in diversity and we encourage our team and clients to let their uniqueness be on display.

HELPING THE LITTLE GUY

Sometimes the sweetest successes are the quietest ones. We always want to try to help in whatever way we can. From working with small businesses to helping out charities and NFPs. If sometimes this means picking up a shovel and getting our hands dirty - then so be it!

FAMILY FOCUSED

In modern times, balance of home and work has never been more important. We are a family team but we work to live. We support each other (clients included!) to log off and plug into home life to ensure we are all restored and bring our best selves to the office.

AUTHENTICITY

We show up everyday, always as our true selves. Flaws and all. In being authentic we invite others to open up and the creative process begins.

Talent & Passion Over Qualifications

We love to grow and advocate for constant learning and but we have immense respect for raw talent and passion. We welcome creators and clients from all walks of life no matter what it says on paper to say hello.

PLANET FRIENDLY

In everything we do we strive to do what’s best for the planet.

OPPORTUNISTIC

We constantly seek out opportunities for our clients and our own business. We love to see everyone growing and snatching whatever is for the taking.