CBFitwear aims to change the way people think & feel about health & wellbeing. Their brand tells it like it is for those of us who aren't elite athletes, and sometimes just CBF.
A rebrand of CBFitwear that feels cool, edgey, bold. A design worthy of sitting side by side with the big market player
We reenvisioned the existing bunny mascot to be more aligned with the target customer and then applied it to various touchpoints
Brand Identity Packaging Design
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